Many people living in unsafe or unsanitary homes simply can't afford the professional help they need, which is why offering my cleaning service completely free of charge is so important to me. There is no judgement, regardless of how someone's home has become, and the people I help are kept anonymous. My job is simply to help make their home safe and comfortable again, while giving them the dignity and privacy they deserve.

Behind every deep clean is a boyfriend holding the bin bag.

BEA
ELTON

How It Started

THE STORY

Bea Elton is the creator and cleaning expert behind the growing Cleanwithbea brand. Her journey into the cleaning and home space began in her London flat, born out of necessity rather than a hobby. After her landlord refused to address a severe mould problem, Bea took matters into her own hands. She documented the gritty transformation on TikTok, and the response was instantaneous.

Her first video amassed 600,000 views within 24 hours with Bea's authentic approach resonating with thousands, leading to her reaching the 100,000 follower milestone in under 20 days. Recognising a widespread need for accessible, judgment-free home cleaning, she launched her "Free Clean Programme" a month later to help others who were struggling to keep on top of their homes and otherwise wouldn't be able to afford help.

Originally from Leicester, Bea graduated from the University of Nottingham with a 2:1 in Classics — which is where she met her long-term partner Harry, who now works with her full time. Before her online career took off, she worked in the hospitality industry and as a freelance TikTok content specialist.

Since her first video, Bea has become a trusted partner for some of the UK's most iconic brands, including AO, Fairy, HG and Shark. Through her short-form content and long-form YouTube free clean videos, she continues to help motivate an online community to tackle everything from deep cleans to daily maintenance, proving that no home challenge is too big to handle. As Bea's brand has grown, so has her ability to take on larger, more complex cleaning projects that were previously out of reach. With the continued support of her brand partners, she now reinvests this success into helping more people than ever, travelling across the UK to provide life-changing cleans for those who need them most.

Bea has been recognised for her work in housing and mental health campaigning, winning the Changemaker of the Year award at the ITV bCreator Awards in 2025. Bea was also featured as a top home improvement creator by Forbes in 2025 and named on The Sunday Times Young Power List in 2026.

WHY I DO THIS

Some people struggle to maintain their homes because of illness, disability, mental health challenges, trauma, or simply because life has become overwhelming. By the time they reach out for help, many feel deeply embarrassed and ashamed of how they're living.

I provide free deep cleans to help give them a fresh start and make their homes safe and comfortable again. There's no judgement, and residents are always treated with dignity and respect.

With their consent, I document each clean on social media. This helps fund my free cleaning programme, but also shows others living in similar circumstances that they're not alone and that there is no shame in asking for help.

KEY MILESTONES

Dec 2023

Bea posts her first video on TikTok, documenting her London flat mould transformation. It reaches 600,000 views in 24 hours.

Mar 2024

The Free Clean Programme launches with Bea's first free deep clean video, providing professional cleaning to those in need at no cost.

Apr 2024

Bea secures her first brand deal, beginning partnerships with leading UK household brands.

Dec 2024

Clean With Bea reaches 1 million followers on TikTok and completes her first free clean outside of London.

Mar 2025

Harry joins the team full time. Clean With Bea reaches 1 million followers on Instagram.

Oct 2025

Bea wins ITV Changemaker Creator of the Year.

Feb 2026

Clean With Bea reaches 1 million followers on both Facebook and YouTube.

AWARDS & RECOGNITION

ITV Changemaker Creator of the Year

Won — October 2025

Advocacy & Campaigns

BEYOND THE CLEAN

Animal Welfare Campaign

In March 2026, I launched a parliamentary petition calling for an animal abuser register and compulsory animal ownership bans. It received 245,469 signatures and was debated in Parliament on 29 June 2026. The campaign continues.